HBO Max dropped a lot of information today, including a premiere date, price, and a slew of series orders.
The new service will officially launch in May 2020, but it will come in at the cost of $14.99, putting it above the cost of Netflix, Hulu, CBS All Access, Apple TV+, and Disney+.
However, an ad-supported iteration is in the works and will launch sometime in 2021. On top of that, an annual subscription will be available, and that should bring the cost down a little.
"With this entire company coming together, we will have one of the most robust collections of premium streaming content that will appeal to all demographics in the household, and be able to achieve incredible scale and reach right out of the gate,” said Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer.
“We couldn’t achieve this without AT&T’s unprecedented and enthusiastic support. When you live in a world with ‘dragons’ — it feels very good to have one of your own in the game!”
“We’ve positioned HBO Max in a way that makes sense for our Company, our distribution partners and our customers,” said Tony Goncalves, CEO of Otter Media.
“We are creating a company-wide ‘membership-model’ that taps into AT&T’s 170 million direct-to-consumer relationships, 5,500 retail stores and 3.2 billion annual customer touchpoints to achieve scale and reach at launch.”
HBO Max will launch with 10,000 hours of curated premium content including the entire HBO service, bundled with new HBO Max Originals that expand the breadth of the offering targeted at young adults, kids and families.
HBO Max will pull from WarnerMedia’s deep library of fan favorites in its 100-year content collection, including library content from Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more.
HBO Max will also offer a robust selection of third party acquired series and movie titles that will rival any other streaming offering in the marketplace.
New Max Originals announced today include:
- The Fungies!, from Stephen Neary and Cartoon Network Studios, is a prehistoric comedy that explores Fungietown through the whimsical quests of Seth, a young student at Fungietown Elementary.
- Tig N’ Seek from Myke Chilian and Cartoon Network Studios is about 8-year-old Tiggy and his gadget-building cat, Gweeseek, as they search for the lost items of Wee Gee City. With Tiggy’s cheerful attitude and Gweeseek’s exceptional inventing capabilities, the duo humorously navigate day-to-day dilemmas at the Department of Lost and Found.
- Tooned Out, executive produced by Robert Zemeckis (Forrest Gump; Cast Away; Back to the Future), is a half-hour, hybrid live-action and animated comedy. Things get a little cartoony for Mac when he starts seeing iconic cartoon characters in his life, but they’re not just there for laughs, they’re helping him get through a very rough patch in his life.
- Looney Tunes Cartoons, an all-new series of 80 eleven-minute episodes and holiday-themed specials from Warner Bros. Animation starring the cherished classic Looney Tunes characters for today’s kids. Iconic characters will include Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Tweety, Sylvester, Granny, Yosemite Sam, Foghorn Leghorn, Marvin the Martian, Tasmanian Devil, Road Runner, Wile E. Coyote and many more.
- Jellystone, a new animated children’s comedy series from Warner Bros. Animation that will welcome viewers to the town of Jellystone, where their favorite Hanna-Barbera characters live, work, play, and stir up trouble together.
- DC Super Hero High is a half-hour comedy series executive produced by Elizabeth Banks (Charlie’s Angels, Pitch Perfect, Shrill), which follows a group of students experiencing the fun and drama of adolescence at a boarding school for gifted kids. These teens are just trying to navigate the pressures of high school, but none of them realize that someday they will become legendary DC Super Heroes.
- Rap Sh*t (working title) from Issa Rae (Insecure; A Black Lady Sketch Show) is a half-hour comedy series that follows a female rap group from outside of Miami trying to make it in the music industry.
- College Girls (working title), the latest series from Mindy Kaling (Four Weddings and a Funeral, Late Night, The Mindy Project, The Office), is a 13-episode half-hour, single-camera comedy following three 18-year-old freshman roommates at Evermore College in Vermont who are equal parts lovable and infuriating.
- Strange Adventures, a DC Super Hero anthology series executive produced by Greg Berlanti (Arrow, The Flash, Supergirl, Titans, Doom Patrol), will feature characters from across the DC canon. This one-hour drama series will explore close-ended morality tales about the intersecting lives of mortals and superhumans.
- A Green Lantern inspired series from Berlanti Productions that will finally introduce characters from this iconic comic in Berlanti’s biggest series yet.
- A Series of Stand Up Specials presented by Conan O’Brien will feature five new comedy specials. O’Brien will host two specials, featuring short sets from multiple up-and-coming comics while also curating one-hour sets from three comedians. In addition HBO Max has purchased the rights to a one-hour special from comedian James Veitch.
- Raised by Wolves, an epic serialized sci-fi series executive produced and directed by Ridley Scott (The Martian, Blade Runner, Alien: Covenant) centering on two androids tasked with raising human children on a mysterious virgin planet.
- Bobbie Sue is a feature-length film starring Golden Globe® winner Gina Rodriquez (Jane the Virgin) following the story of a headstrong young lawyer who lands a career-making case with an upper crust law firm, only to realize she’s been hired for optics and not her expertise.
New HBO original announced today:
- House of the Dragon, a 10-episode, straight-to-series order “Game of Thrones” prequel. Based on George R.R. Martin’s Fire & Blood, the series, which is set 300 years before the events of “Game of Thrones,” tells the story of House Targaryen.
Co-created by George R.R. Martin and Ryan Condal. Emmy award winning director Miguel Sapochnik and Ryan Condal will partner as showrunners and will also serve as executive producers along with George R.R. Martin and Vince Gerardis. Sapochnik will direct the pilot and additional episodes of the series, which will be written by Condal.
Newly Acquired and Library Titles:
-In addition to the new original titles mentioned above, HBO Max also announced today a number of classic and library titles that will be coming to the streamer in its first year of launch, including: South Park, Rick & Morty, The O.C., Aqua Teen Hunger Force, Robot Chicken, Space Ghost Coast to Coast, The Bachelor, Impractical Jokers, The Closer, Rizzolli and Isles, Major Crimes, The Alienist, The West Wing, United Shades of America with Kamau Bell, This is Life with Lisa Ling, and Anthony Bourdain: Parts Unknown.
- In addition, a collection of classics from the libraries of Looney Tunes, Merrie Melodies and Hannah Barbara will be available at launch.
“We are attracting top talent to bring in a wide variety of original ideas, curating the rich library assets of this company, and acquiring the most compelling third-party programming available,” said Kevin Reilly, chief content officer, HBO Max, president, TNT, TBS and truTV.
Paul Dailly is the Associate Editor for TV Fanatic. Follow him on Twitter.