The series follows the life of Eliza Dooley, a woman obsessed with the idea of achieving fame through the use of social media platforms. She begins to worry that it's not a substitute for real friendship, and seeks help from Henry Higgs, a marketing image guru.
Eliza: Guy's love it when you laugh at their jokes. It makes them feel powerful. Henry: President. Like that guy could be president. Eliza: You're right. You are so smart. You should be on the supreme court.