Or, we can call it a love potion.
Dan: Look, I've made a fortune covering unpleasant smells with lemon, perfume. But I have no idea how to market the smell of...
Virginia: Actually what we're smelling is Lester's bacteria. That's what's giving off this unpleasant high school locker room tang.
Lester: You're welcome!
Virginia: And what we'll be experimenting with, hopefully, is the subliminal scent.
Dan: The smell behind the stink.
Virginia/Dan: The holy grail of attraction.
Bill: Or, we can call it a love potion.