There is no result that we can offer our customers that will meet their expectations. And they know that; at least the rational ones do. Our customers won't be paying for the results we can provide, they'll be paying for the moment before the results. Like, like when you catch a girl's eye in a crowded room, and she sees you, and you cross to her and you know she sees you coming. It's that second, right before you say hello, when all there is is possibility and that possibility is perfect. And then she speaks and you realize she's more than perfect, she's French.

Neil