Family Guy Kills Off Main Character: React Now!

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It's stunning but true: Family Guy went there this week.

The animated Fox smash really did kill off a main character, as promised earlier by creator Seth MacFarlane.

Indeed, Brian is no more. The beloved canine was hit by a car and died on Family Guy Season 12 Episode 6.

The Life of Brian

And to make matters even more depressing, ironic and final, Stewie has taken apart his time machine prior to the accident, making it impossible for him to go back and rescue his best friend.

Why did the series go in this direction?

"It seemed more in the realm of a reality that a dog would get hit by a car, then if one of the kids died," producer Steve Callaghan tells E! News. "As much as we love Brian, and as much as everyone loves their pets, we felt it would be more traumatic to lose one of the kids, rather than the family pet."

Moreover, the family is already moving on with a new dog: Vinnie, voiced by actor Tony Sirico.

But are you ready to truly say farewell to Brian? React to his passing now:

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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Family Guy Season 12 Episode 6 Quotes

Peter: Aren't you supposed to be running?
Chicken: Don't talk to me. You have a bad reputation in the chicken community.

Dammit Brian, you can't die! We were gonna do so many things together! We were gonna become windsurfers! I was gonna be a little better than you, but we were both gonna be good.